Ceo and Founder Michael Torres is a High Performance Development Coach who is a sought after speaker, educator, author, and performance advisor with over 15 years of experience in motivating, educating, and producing results from an integrated approach to human performance. 

From his work as a combat leader in an elite US Army Airborne (paratrooper) unit, Managing every level of the commercial health club business, success as a personal trainer, a winning USA Track & Field Certified Coach, a Performance Coach working with Under Armour and IMG Academies, a  Board Certified Licensed Massage Therapist, and specialty training in the advance Neuromuscular modality of "Neurac Therapy", Transformational Coaching and Applied Neuroscience Coach Torres brings a unique blend of experience and knowledge to the principles and training provided by SHIFT Performance. 

Additional coaches at SHIFT undergo specialized mentorship training and education to ensure the highest quality of coaching.

The combination of these human qualities with the understanding and application of some of the worlds most advance sport and fitness technologies make your experience at SHIFT like no other. We pursue the journey of excellence through movement and performance for success in all aspects of life. 

Join the thousands of athletes, business men/women, and students from around the world that have had access to this level of technology and elite coaching from the NBA, NFL, NHL, US National Team, Sport Science Institutions in Cape Town, Qatar, Australia, the UK, Fortune 500 Companies and many more. Our bottom line mission was to make sense of the best the world has to offer and deliver it to you and/or your organization for optimal results.