A relentless pursuit of excellence combined with purposeful passion


Our Mission

SHIFT Performance Inc is grounded in its commitment to the optimum human experience. We will use our relative nature within the industry to provide impact to both major and developing markets. Our eyes stay sharp for ways to guide future innovation and play our role in extending the collective consciousness and knowledge. We will provide a bespoke approach to our business from end to end while seeking ways to use sport as the vehicle to communicate clean energy, human optimization, and community building.

It has been our experience that Michael has shown tremendous acumen for new technology integration into human performance optimization and injury prevention protocols
— Managing Partner/Owner - Dynamic Athletic Research Institute